Launching a campaign

Audiences

Each interest you add becomes its own campaign. Good candidates are your sub-genres, artists who sound like you, and festivals or magazines from your scene. Interests do not have to match perfectly: a chill house track can do better with tech house fans.

Countries

Tier 1 covers countries where a stream pays more, such as the US, UK, Germany and the Nordics. Tier 1 + Tier 2 adds cheaper markets such as Brazil, Mexico and Poland, where each listener costs less. That helps trigger streaming algorithms on a small budget.

What is created

1. 1One campaign per audience, with the Sales objective and no campaign budget optimisation.
2. 2Inside each campaign, one ad set per approved video at 5 per day.
3. 3Each ad set optimises for the View Content event of your pixel, which your landing page sends.
4. 4Ads run on Instagram feed, stories and reels for ages 18 to 45, with a Listen Now button.

Launch or create paused

Launch ads switches everything on and starts spending. Create paused builds the same structure switched off, so you can review it in Ads Manager first and turn it on when you are ready.

If some ad sets fail to be created, the Live step shows a Retry failed button. Retrying reuses what already exists, so nothing is duplicated.