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Running ads

Connecting MetaLaunching a campaignThe auto-optimiserLanding pages
All articles

Running ads

Landing pages

Smart links for your ads and bio, with visit and click tracking.

What a landing page is for

Ads send people to your landing page, not directly to a streaming service. The page shows your cover and one button per platform, and it reports each visit to your Meta pixel so campaigns can optimise for people who actually click through.

Setting one up

  1. 1A page is created for each release in the Launch step. You can also create standalone pages under Landing pages.
  2. 2Paste your streaming links. The first one you fill in becomes the highlighted button.
  3. 3Pick a look (Blur, Minimal or Poster) and a button colour.
  4. 4Check that your pixel ID is set, then switch Published on.

Reading the numbers

Visits are page views. Clicks are presses on a platform button, split per platform. The click rate tells you how many visitors went on to listen; if it is low, check that the first button is the platform your audience uses.

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