How it works
From finished track to running campaign.
Eight steps. You can stop after any of them and pick up later.
- Step 01
Details
Tell us the title, genre, mood and lyrics. They drive every visual choice that follows.
- Step 02
Cover art
Upload your own, or pick from options built from royalty-free photos and AI images. Each one gets its own layout and type, exported at 3000 px.
- Step 03
Budget
Set what you want to spend. The budget decides how many audiences and videos to test: 4 × 5 at 300, 4 × 8 at 600, 6 × 12 at 1000 and up.
- Step 04
Footage
We search for vertical clips that stay sharp at full size and pre-select the best. Thumbs-up a clip to find more like it.
- Step 05
Edit
Trim the song on its waveform, tap along to sync the lyrics, and choose one of five looks and a font. The preview is exactly what gets rendered.
- Step 06
Videos
The batch renders in the cloud at 1080 × 1920. Approve the ones you like and ask for more of what works.
- Step 07
Launch
Pick interests and countries. Each interest becomes a campaign; each video its own ad set at 5 a day, optimised for visits to your landing page.
- Step 08
Live
Numbers sync every hour. Expensive ad sets are paused and winners duplicated. Pause, resume or delete anything yourself.
The playbook
The rules it follows for you.
The method independent artists use to grow on a small budget, applied the same way every release.
Test many creatives
The same story told with different footage. The winner is rarely the one you expect, so the batch matters more than any single video.
Front-load the first 48 hours
Early streams decide how streaming algorithms treat a song, and early spend shows fast which ads are expensive.
One variable at a time
Every video shares the same song section, captions and look. Only the footage changes, so results mean something.
Duplicate, never raise budgets
Changing a running budget makes Meta relearn its audience. Copying the ad set keeps the original untouched.