Running ads
Connecting Meta
Link your ad account, Facebook Page, Instagram and pixel.
What you need in Meta first
- 1A Facebook Page for your artist name.
- 2A business portfolio with an ad account and a payment method.
- 3A Meta pixel (also called a dataset) in that ad account.
- 4Your Instagram account linked to the Page.
Connecting
- 1Open Connections and press Connect Meta account.
- 2Log in with the personal Facebook account that manages your Page and ad account, and accept the permissions.
- 3Back in Loudfriday, choose the ad account, the Facebook Page and the pixel.
Loudfriday creates campaigns in your own ad account. Meta bills you directly and you can see everything in Ads Manager.
Raise your daily spend limit before release day
New ad accounts are limited to roughly 20 per day, which would stop a front-loaded launch. In your Meta payment settings, lower the payment threshold to 2 and run a small campaign for a few days. After several successful charges the daily limit rises to a few hundred.
The connection expires
Meta connections last about 60 days. When yours is close to expiring, press Reconnect in Connections.