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When to release and how often
Release day, upload deadlines and the 4 to 6 week rhythm.
Pick the right day
Schedule releases for Friday at midnight and upload to your distributor at least 10 days before. That gives streaming services time to place the track in release-based playlists for your followers.
Release every 4 to 6 weeks
A steady rhythm keeps algorithms and listeners engaged, and every new track sends people to your older ones. A catalogue grows faster than any single song.
Plan each campaign to run for 3 to 5 weeks, then move the budget to the next release. An ad that is still cheap after that can keep running on a small budget.