Creating a release
Choosing a budget
How the budget turns into audiences, videos and day-one spend.
How the plan is built
Every video runs in its own ad set at 5 per day, and every audience gets its own campaign. So the cost of day one is audiences x videos x 5.
- 1Around 300: 4 audiences x 5 videos, 100 on day one.
- 2Around 600: 4 audiences x 8 videos, 160 on day one.
- 31000 or more: 6 audiences x 12 videos, 360 on day one.
Amounts are in your ad account's currency.
Why so much is spent early
The first 24 to 48 hours of streams have the biggest influence on how streaming algorithms treat a new song. Spending early also shows quickly which ads are expensive, so they can be switched off and the rest of the budget goes to the ones that work.
The budget is a hard limit
When total spend for a release reaches its budget, Loudfriday pauses every ad set for that release.